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Jul 23, 2023

Supermarket News Staff | Apr 11, 2023

When it comes to store brand sales, last year's record double-digit gains are a tough act to follow. But the Q1 results are in and the products are experiencing the same rate of growth.

During the first three months of this year, store brands picked up right where they left off in 2022, with double-digit sales increases and greater market share in both dollars and units, according to nationwide data provided to PLMA by Circana (formerly IRI and NPD). The figures include 2023 food and non-food sales in all outlets as of March 26.

"The Q1 results are particularly impressive since they are compared to 2022 sales figures, which were historically high for U.S. store brands," said PLMA President Peggy Davies.

Highlights of the Q1 report:

The next monthly report to PLMA from Circana is due May 1. PLMA members and accredited retailers who want to dig deeper into the latest store brands and national brands sales data can visit the portal called "Exclusive Market Data From PLMA" under "Member Services" on

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