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Shop Fortnum & Mason's King Charles Coronation Collection

May 05, 2023

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The collection features memorabilia, limited edition teas and treats, and even a music box that plays "God Save the King."

Since 1707, British brand Fortnum & Mason has celebrated its connection to the British monarchy. Now, the department store is leaning into its royal history as the UK prepares to celebrate the coronation of King Charles III this May, and it has launched a coronation collection that includes memorabilia, tea, and treats.

"We are delighted to announce the launch of our Coronation collection, a range that reflects His Majesty's dedicated passion for the environment and his utmost respect for the Commonwealth's exciting evolution," Fortnum & Mason's CEO, Tom Athron, said in a statement.

Fornum & Mason started in 1707 when Queen Anne gave her footman William Fortnum permission to sell discarded candles from St James's Palace. In 1902, the brand launched a Royal Blend tea, a gift for King Edward VII. The brand held a Royal Warrant from Queen Elizabeth and now holds one from King Charles.

Athron also shared, "Our team at Fortnum & Mason has considered every fine detail to make this commemorative collection one that our discerning customers will appreciate and treasure, from the Wiltshire bees who make our honey in the Queen Consort's Garden, to the intricate detailing of the hand-embossed pewter tins that hold our English Rose Sweets."

The thoughtful detailing is clear throughout the collection; the brand commissioned artists Jethro Buck and Lucy Morris to create the artwork on the packaging of the commemorative items. "It's an honor to be a part of this special moment in time," Morris tells T&C.

"I'm very proud to have my work being included in the coronation range. It's lovely to collaborate with other artists as well," Timothy Noad, a calligrapher, illuminator, and heraldic artist who made the collection's script, tells T&C. Jethro Buck, a fine artist who also worked on the collection, adds, "It was a very co-operative process I hope it just contributes to a celebratory atmosphere."

Fortnum & Mason's limited edition memorabilia includes a commemorative plate, a mug, and a cotton tea towel made by Ulster Weavers, all handmade in Stoke on Trent. The sweet treats feature seven biscuits from around the world, and come in an embossed tin that plays "God Save The King" when you open it. The tea and coffee collection features three new brews: a darjeeling tea, a pineapple and coconut tea, and an East African arabica coffee.

Shop Fortnum & Mason's coronation collection now:

Emily Burack (she/her) is the news writer for Town & Country, where she covers entertainment, culture, the royals, and a range of other subjects. Before joining T&C, she was the deputy managing editor at Hey Alma, a Jewish culture site. Follow her @emburack on Twitter and Instagram.

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